Calibrate your Competitiveness
Stratagem Selected

"We have been using Kaihan’s concept for years now to grow our company and they just work. Outthink the Competition packs his principles into an easy-to-apply framework that will have your competition guessing at every turn. Read this before your competition do".

- Roy Hessel,
CEO and founder, EyeBuyDirect

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Free Business Tools

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  • Building Creative Strategies with Patterns:  An article originally published in Havard Business Review. Click here to download

  • Seven surprise openings:  An article originally published in Havard Business Review. Click here to download

  • Reverse Engineering Your Destiny - an even shorter version of my “30 Minute Strategy” workbook designed by Izzy Greenberg of Tekiyah Creative Click here to download

  • 30 Minute Strategy Workbook: Five steps to rapidly - in 30 minutes or less - design a strategic narrative for achieving your goals in work or life. Click here to download

  • Beliefs Workbook: Belief is contagious. It wins supporters. It's self-fulfilling. Here's how to get there when nagging, negative thoughts are holding you back. Click here to download PDF

  • 17 Sources of Power - a Workbook : In this workbook I review the research on organizational power and synthesize it into 17 sources of power and provide a catalog of tactics you can you use to make things happen in your organization. Click here to download PDF

  • A Year of Outthinking the Competition: Complete collection of Kaihan Krippendorrff’ 2012 blog posts. Click here to download PDF

  • Jack Welch - Passion workbook - A collection of 14 exercises you and your team can use connect with the passion and purpose of what you do. Click here to download

  • Financial Services Innovation - Summary of my research into companies that are disrupting the financial services industry. Click here to download

  • Strategy Refresh Tool - A 10 minute exercise to assess whether you are on track and identify what parts of your strategy you want to adjust to re energize, refresh, and reclaim strategic clarity. Click here to download ppt

  • Strategy tracking tool: a simple matrix and daily practice to help keep you on the path to realizing your one-year strategy. Click here to download ppt

  • Latest presentation. Click here to download my latest presentation

  • 36 Stratagems with key questions – a list of the 36 stratagems, translated into modern business language, each accompanied with a brainstorming question to trigger you and your team’s strategic creativity, click here to download PDF.

  • Outthink the Competition – The complete 2011 blog post by Kaihan Krippendorff click here to download PDF.

  • Mavericks Who Outthink the Competition – The complete 2010 blog post by Kaihan Krippendorff click here to download PDF.

  • The IDEAS Framework lays out five key steps that great entrepreneurs and innovators master to “twist reality” and turn ideas into reality. This article was originally published on  To download pdf click here

  • A Manual for Outthinking the Competition walks you through a step-by-step process for surmounting the seven critical hurdles that prevent companies from responding rapidly and creatively to new strategic challenges. Click here to download PDF.

  • The Seven Barriers to Strategic Thinking is workbook excerpt that outlines seven thinking habits that distinguish strategists from tacticians. Click here to download PDF.

  • The 100 Most Competitive Companies of Decade, the basis of much of Kaihan’s research, lists the 100 companies that have triggered a prolonged period of superior performance: who have consistently grown faster, produced higher profit margins, and generate more shareholder value than their peers over the course of a decade. Click here to download PDF.

  • Challenge Definition form – which walks you through simple five-step process to define your “ultimate question" click here to download PDF.

  • Prioritization Matrix – a way to rapidly identify the ideas with the creates strategic and disruptive potential click here to download PDF.

  • Five Habits of Outthinkers Worksheet – A one-page worksheet to help you develop five habits that distinguish innovative strategic thinkers click here to download PDF.


Interview of Michael Gerber
here to download
Video interview of Shaun Neff, founder and CEO of Neff.
here to watch

Edited Interview David Mintz is the CEOFounder of Tofutti Brands.

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Interview Abilas CEO Krista Endsley.

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Outthink the Competition, is available in audible format at 

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Interview with Jana Francis, CEO and founder of Utah based


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Interview with Rene Banglesdorf, CEO and founder of Austin, TX-based Charlie Bravo Aviation


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Interview with Scott Lerner, founder of all natural functional drink brand Solixir


Click here to Download

Interview with Julie Pickens, CEO and
Founder of Boogie Wipes.


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Kaihan speaking at Google Australia

Outthinker interview - Vistaprint. Click here to hear my interview with Wendy Cebula, North American President, who joined the company at an early stage and shares with us some of the key strategic choices that led this company to explosive growth, a successful IPO, and continued disruptive innovation against much larger competitors.


Outthinker interview – Big Think. Click here to hear my interview co-founders Peter Hopkins and Victoria Brown, and learn what opportunity was so compelling that they quit sought-after production jobs at one PBS’s top media franchises to create something entirely new. 


Outthinker interview – inVentiv Health. Click here to hear my interview with CEO Blane Walter and hear why this rapidly growing company may represent the unrecognizable future of the pharmaceutical industry.


Outthinker interview - Eye-Buy-Direct. Click here to hear my recent interview with Roy Hessel, co-founder of Eye-Buy-Direct, and learn how he has built one of the top online retailers in the world and is transforming the eyewear industry.

Outthinker interview - PetMD. Click here to hear my recent interview with Kim Schinnerer, co-founder of PetMD, and learn how his team plans to revolutionize how pet owners interact with their vets


Outthinker interview - Keiser University. Click here to hear my recent interview with Dr. Arthur Keiser, founder of of Keiser University.


Outthinker interview - Valley Forge Fabrics. Click here to hear my recent interview with Mikey Dobin, SVP of Valley Forge Fabrics.


Outthinker interview - ePrize. Click here to hear my recent interview with Josh Linkner, CEO of ePrize. Learn how ePrize has come to dominate its market and continues to stay ahead.

Outthinker interview - Kumon. Click here to hear my recent interview with Deven Klein, VP of Franchising with Kumon. Learn how being old can be new because your competition act like sheep, always going after the next fad.

Premimum Tools


Buy directly from Kaihan:

The Outthinker Flash cards

The Outthinker Flash Cards are a tool to arm you with 36 fundamental strategic patterns (e.g., coordinate the uncoordinated, move early to the next battleground) and unlock new, innovative strategies. They are being used now by thousands of executives in over ten Fortune 500 companies to outthink the competition.


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Hide A Dagger Behind A Smile Book

Today's global economy is a battleground. To survive and thrive, you'll need every weapon you can get. Microsoft, Sony, and Starbucks use business practices based on the ancient Chinese military text The Thirty-Six Stratagems - now you can, too. 

PRICE: $14.95



The Way of Innovation

Innovation is not an option. It is a fundamental requisite of survival. Throughout history, innovative societies have dominated their less creative rivals, and innovative companies, their competition. Yet we remain ineffective in this critical skill because we have been our modern understanding of change, rooted in just a few hundred years of study, ignores insights gleaned thousands of year prior.

PRICE: $14.95

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The Art of the Advantage Flash cards

The 36 Stratagems Flash Cards are a tool to familiarize yourself and your team with each of the 36 patterns of competition.

PRICE: $25.00


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The Art of the Advantage Training DVD

New Interactive Training Video Based on the
Top-Selling Book

PRICE: $1,250.00 includes S & H


Live Staged Event Mp3 File

In this 1 hour program, Kaihan will walk you through the seven most powerful strategies for triggering breakthrough growth for your company or career. Live staged event. MP3 file will be emailed directly to you after check-out.

PRICE: $9.99 includes S & H



Outthink the Competition Book


Outthink the Competition (John Wiley, 2012) "Outthinkers" are entrepreneurs and corporate managers with a new playbook. They see opportunities others ignore, challenge dogma others accept as truth, rally resources others cannot influence, and unleash new strategies that disrupt their markets. Outthink the Competition proves that business competition is undergoing a fundamental paradigm shift and that during such revolutions, outthinkers beat traditionalists. Outthink the Competition presents stories of breakthrough companies like Apple, Google, RIM, and Rosetta Stone whose stunning performances defy traditional explanation and will inspire readers to outthink the competition. Core concepts in the book include:


  • Discover the Eight Dimensions of Disruption
  • Learn to play by the Outthinker Playbook
  • Learn to adopt Five Habits of the Outthinker
  • Implement the Outthinker Process

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